Launch Event! London Fashion Week - 15th February

The London Fashion Week, born around 35 years ago, is the youngest and most recent instalment of the “Big Four,” the other three being the Milan, Paris, and New York fashion events. Held twice annually, the LFW is not just a prominent gathering of the fashion world but is among the most remarkable events on the fashion calendar. It serves as the ultimate platform from where the latest trends in fashion emerge. It has often proved to be the launch pad for many industry icons, like Alexander McQueen in 1992 and Christopher Kane in 2006.  

Held in February and September each year, the LFW is known to push the boundaries with the creativity and forward-thinking it brings to the industry. Legendary designers, acclaimed fashion houses, and enthusiasts from all around the world flock to the event. The opportunity to unveil their latest collections on a world stage is something nobody wants to pass by. A brilliant spotlight for new and emerging talents is provided, and the event becomes their guaranteed launchpad.

The London Fashion Week 2024

This year, the biannual event is set to kick off with events running from Thursday, 15th through to, Tuesday, 20th February 2024, and will be a celebration of its grand 40th anniversary.

This exclusive extravaganza will showcase the latest in menswear and womenswear with a stellar lineup featuring the iconic British luxury brand Burberry, along with a wide range of designers, including 16Arlington, Ahluwalia, Marques'Almeida and Fashion East.

The London Fashion Week 2024 edition promises to be a milestone event celebrating a rich mix of creativity, diversity, and style. It will bring together exhibitions, presentations, and collaborations that are sure to have an impact on the fashion landscape of our current times.

A Driving Force Towards Change

The event is not just about the glitz and glamour anymore but also about taking responsibility for tackling the environmental impact the fashion world is having.

The London Fashion Week, known for its trendsetting events and its bold, innovative approach to fashion, has become the breeding ground for a change towards sustainability. It provides a world stage for discussions revolving around eco-consciousness in the fashion world.

The idea of environmental responsibility is picking up, and designers and fashion labels have started playing their part. Their innovative approaches towards fashion are a true reflection of this new direction the industry is taking. 

This shift towards a more responsible approach towards fashion is proof that there is a joint commitment to sustainability. 

In such an environment, a responsible brand, CELYS, has stepped forward to host its launch event during London Fashion Week. With its groundbreaking research that has resulted in the production of its revolutionary CELYS^TM compostable polyester. It is a great step towards tackling the environmental issues the fashion world is facing. 

The Impact of the Textile Industry on the Environment

It is no secret that the textile industry has left an enduring mark on the planet. It is a colossal player in world commerce and a huge contributor to chemical pollution. In recent years, there have been relentless calls made for eco-friendliness in the fashion world. And with reason.

Let us take a look at some of the ways the textile and fashion industry has impacted our planet.

Depletion of Water Resources

This is a water-hungry (or thirsty!) industry and ends up being responsible for a whopping 20% of the world’s wasted water. A relevant example would be that producing a simple cotton shirt requires 700 gallons of water! 

Depletion of Energy Resources

Energy-intensive processes, which include dyeing and finishing, yarn preparation, and fibre production, all have a massive impact on the earth’s resources. These processes require energy from fossil fuels to drive them and thus end up depleting these resources extensively. 

Chemical Pollution and Water Contamination

The chemicals used in the different processes, from synthesising to dyeing and tanning, all end up in water bodies and contaminate the water. 

One major contributor to water contamination is the microplastics that are shed off during the washing of synthetic fibres. This contaminated water becomes a serious health hazard not just for marine life but also for humans.

Carbon Footprint

The industry is responsible for 2-8% of carbon emissions globally. The basic contributing factor is the energy-intensive production processes and the huge global demands. 

Massive amounts of waste produced

94 million tonnes of waste is produced by the textile industry every year. Landfills are burdened with discarded garments, many of which are non-biodegradable. 

A Shift Towards Conscious Choices

Ever since these issues have come to light, a change in consumer consciousness is clearly visible. This has prompted the fashion industry to reassess its approach and pay attention to the consequences faced by the planet. 

Awareness about degradation in the environment and the effects of fast fashion are making consumers demand change. As a result, we can witness the fashion industry evolving rapidly, with designers, brands, and consumers all making a conscious effort to prioritise sustainability.

From green sourcing of materials to eco-friendly production processes, the fashion industry is introducing innovative practices that can help minimise its carbon footprint. 

CELYS London Fashion Week Launch

In keeping with contemporary demand, INTIMITI AUSTRALIA, a company driven by its commitment to a sustainable economy, has announced the launch of the world's first certified compostable polyester, CELYS^TM.

Hosting a launch event ahead of London Fashion Week 2024, CELYS has placed itself in the driving seat towards sustainability within the fashion world.

This exclusive event on February 15th, 2024, will offer a glimpse into CELYS' firm commitment to revolutionising the textile industry through its sustainable methods. With its vision for a more eco-conscious and responsible future, the company is ready to revolutionise the global textile industry with its CELYS^TM compostable polymer fibre. With this innovation, CELYS has proven that style and sustainability can coexist in the textile industry.

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Conclusion

Circular fashion principles will surely dominate the future. Reducing waste, prolonging the life of garments, and encouraging mindful choices are all practices that will become the norm. 

The London Fashion Week 2024 will not just be a celebration of art, fashion and creativity, but a catalytic force that will help the fashion world steer towards eco-sensitivity and planet-friendly practices. The event will not just be about glamorous runway presentations but also a display of its power to shape the future of fashion. 

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