The Pursuit of Circularity: The Realities of Building a Closed-Loop Fashion System

In this blog, Celys explores the real-world barriers to building a closed-loop fashion system. Despite growing interest in circularity, progress is hindered by two critical challenges: consumer inaction and fragmented legislation. While brands invest in sustainable materials and take-back schemes, many consumers fail to follow through, returning few garments and relying on wishful recycling. Meanwhile, inconsistent policies, such as California’s upcoming EPR rules, create compliance gaps across regions, making it difficult for businesses to scale circular systems. Celys calls for shared accountability across consumers, brands, and regulators to make circularity truly work.