How Social Media is Exposing Greenwashing in Fashion

Countless fashion brands today are claiming to “go green”. On closer scrutiny, most of these claims turn out to be misleading. In fact, as many as 60% of the claims made by fashion powerhouses in the UK were found to be greenwashing.‍ Greenwashing is a deceptive trick where companies mislead consumers who are looking for eco-friendly products.‍ Luckily, social media has entered the world of consumer activism. It is no longer easy to fool buyers with tall claims and empty promises as people are increasingly using these platforms to uncover such deceptions and create awareness about them.