The Loop Fraud Loophole: Why Traceabilityin Recycling Can’t Wait
Recycled isn't always recycled. A growing scandal in the circular economy has exposed "loop fraud"—where virgin plastic is recycled on purpose just to be sold as "recycled" content. With reports suggesting up to 20% of rPET could be fraudulent, trust in sustainability claims is on the line. Our latest blog, "The Loop Fraud Loophole: Why Traceability in Recycling Can’t Wait," explores why traceability is fast becoming the new frontier in sustainability—and why brands must act now to protect their credibility.
June 2025
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